During your consultation or treatment, we will sit together and discuss your vision, the look you would like to achieve, and what will best suit your individual features as no two faces are the same. Once we have both agreed on the perfect design for you, we can begin your treatment.

To start, I carefully draw a freehand stencil, mapped to your facial dimensions, so you can fully envision the end result before the tattooing process begins. The appointment usually takes around 1.5 hours and is carried out to the highest standard in a calm and comfortable environment.

This is a semi-permanent treatment, designed to give long-lasting, beautiful results without the commitment of a traditional permanent tattoo. After your first appointment, the colour will appear 20–30% darker whilst healing before softening into the final result.

I will also guide you through the full aftercare process to ensure you get the very best from your enhancement. Around 4 weeks later, you will return for your touch-up appointment and any colour refinement needed to perfect your results.

To keep your PMU looking fresh and beautiful, an annual colour boost is recommended.

My name is Alex, and I have over 16 years of experience in the PMU industry. My approach to permanent makeup is centred around natural enhancement- subtly refining the features you already have, rather than completely changing them. I truly believe this is where the beauty of PMU lies: soft, natural-looking results that help you feel like the best version of yourself.

As a lifelong artist, I bring creativity, precision, and attention to detail into every treatment I perform. Makeup is an art form after all- one that is worn every day and should feel beautifully personal to you.

I trained at one of the UK’s most prestigious PMU academies, Natural Enhancement UK Ltd, where I later worked before founding LPC in London. My own journey into PMU began after experiencing eyebrow hair loss following my first pregnancy, and I quickly fell in love with the confidence and transformation these treatments can bring.

Alongside cosmetic PMU, I am also medically trained in areola restoration and scar repair. With the growing popularity of PMU, choosing a fully qualified and trusted technician is more important than ever- and my priority is always to provide safe, professional treatments with beautiful, natural results.

Four years ago, I relocated from London to Totnes, but continued returning regularly to see my established clients while waiting for the right opportunity to bring LPC to the town I had fallen in love with. From the moment I arrived, I knew I wanted to create a permanent home for my business here, combining my passion for artistry with Totnes' unique creativity and sense of community. After years of searching, I have finally found the perfect studio space to make that vision a reality.

I now work in the beautiful heart of Totnes at Be You Boutique, where I am delighted to offer my expertise in permanent makeup and medical tattooing in a welcoming and professional environment.

Natural beauty, subtly enhanced. It’s that simple.